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Privacy Policy

Last updated: May 2026

1. Who we are

Juiee Merchant ("we", "us", "our") operates The Alpha Woman — a private membership and identity ecosystem. This policy explains how we handle the personal information you share with us when you apply, correspond, or engage with our work.

2. Information we collect

We collect information you voluntarily provide through our application form, email, or other correspondence. This may include your name, contact details, professional background, and the personal context you choose to share with us during the application process.

3. How we use your information

Your information is used solely to review applications, communicate with you about membership, deliver the programs you have joined, and improve the experience for our members. We do not sell, rent, or trade your personal information to third parties.

4. Confidentiality

The Alpha Woman is built on discretion. All applications and member communications are held in strict confidence and shared only with the small internal team required to deliver the work.

5. Data security

We use industry-standard safeguards to protect your information. While no method of transmission over the internet is fully secure, we work to ensure your data is stored and processed responsibly.

6. Your rights

You may request access to, correction of, or deletion of the personal information we hold about you at any time by contacting us. Where required by law, we will honour your requests promptly.

7. Changes to this policy

We may update this policy from time to time. Material changes will be reflected on this page with a revised "Last updated" date.

8. Contact

For any questions about this Privacy Policy or how we handle your information, please reach out via the contact channels provided on our website.